RAIN HAIR
Brand Identity / Packaging Design / Motion Design / Creative Direction
Rain is a fictional haircare brand I fully conceptualized, designed, and brought to life. From brand identity and packaging to motion design and marketing strategy, this project showcases a holistic approach to storytelling through visual design and product experience.
"Essence of Nature."
Rain is a brand deeply rooted in nature, with a visual identity inspired by organic forms and natural elements. While the products reflect purity and connection, the marketing strategy embraces modern digital channels, leveraging social media, influencers, and targeted ads to connect with a younger audience. this balance between natural and digital is reflected in the brand's clean, contemporary feel.
Product lines: Hair Oils | Organic Shampoo
