Mental Health Screening Day
Campaign Design
Mental Health Screening Day is a day dedicated to promoting well-being and fostering open conversations about mental wellness for students and staff at Boise State University.
My task was to create the visual design for promotional materials relating to the event. My goal was to create a visually captivating design that was cohesive across print and digital deliverables ranging from emails banners, multiple print poster sizes, and TV screens in popular buildings with high foot traffic.
I was inspired by the well known "Rorschach Test" images that are symmetrical, and applied this to simple rectangular shapes in the background of the design.
Digital Mockups: Instagram Story Slides
Print Poster Example
Digital Mockups: TV (Student Union Building)
